New York City: whether you grew here, or flew here, "I Love NY" resonates deeply. Our brand, BENY, inspired by my mom's last name, Benyaminov, seeks to replicate that feeling you get when you live in the greatest city in the world.

Our journey began in Florida, where a short stay turned three years. When it was time to return to NYC. My boss joked, "Even your name says BE NY!" And that's how BENY started.

In 2011, BENY Brothers became official with our first trademark. We launched our, limited-edition shirts, each with a unique serial number and a place on our website for sharing pics and stories.

Stay tuned for more from BENY!